Cultivating great storytelling

It all started…

with an idea, as most things do.

An idea predicated on the fact that people like listening to stories, they like telling them and they like being a part of them. Storytelling is a uniquely human endeavor, and with 65% of our daily lives spent telling stories, it’s at the core of who we are.

That’s why I started InfinitNarativ. I believe that great storytelling is one of those things that we must strive to cultivate with intention. It transcends time and differences, diffuses even the most volatile of circumstances and ultimately, has the ability to deeply touch another human being, affecting them in ways most other things in this world simply are not capable of doing.

Storytelling isn’t easy: some people ramble too much, others dryly inform and there are too many people that miss their target audience all together. The perfect harmony of a great story lies in the narrator’s ability to weave a detailed and well-constructed version of a string of events, thought and emotion in engaging and intentional ways.

My goal with InfinitNarativ is to help people discover what is valuable and unique about their stories, and support them in telling a great story that captivates their audiences.

I’ve learned to do this primarily as a marketer and a writer, and I love working with people and organizations as they refine their brand, and discover the purpose and the why behind what they do.